Sports management

Managing sports organizations at all levels

The global sports market now exceeds half a trillion dollars. As demand for leaders in the business of sports continues to rise, SNC has responded by creating a new program in this area with both a major and minor. Students will be introduced to the world of managing sports organizations at these levels:

Amateur
Professional
Collegiate

Academic paths within sports management

Through this program, students can earn a major or minor in sports management at SNC. Related courses will prepare them for careers in all different areas from sports marketing, facility management and event coordination to athlete representation, sports analytics and sports media.

Elevate your sports management degree

The De Pere/Green Bay, Wis. area has a high concentration of sports organizations and year-round events, offering more networking opportunities for students and potential job prospects after graduation. Plus, our sports management program emphasizes experiential learning through internships, practicums and projects. This practical, hands-on exposure allows students to apply classroom concepts and learning in real-world settings and build a professional network within the sports industry.

Sports also have a significant societal impact beyond entertainment with regards to issues like ethics, diversity and community development. A sports management major or minor paired with a liberal arts education at SNC encourages students to explore these aspects and prepares them to contribute positively in their communities.

Major requirements

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Minor requirements

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“ When I was in high school, I really liked getting to know my teachers, and I did the same thing when I came to St. Norbert – it made it feel like home. I also liked the offerings, the activities and clubs and all the leadership opportunities.
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Andrea Daniela Fuentes ’23

“ When I was in high school, I really liked getting to know my teachers, and I did the same thing when I came to St. Norbert – it made it feel like home. I also liked the offerings, the activities and clubs and all the leadership opportunities.
”
Andrea Daniela Fuentes ’23

St. Norbert College Professor of Business Administration, Jamie O'Brien, holds office hours with students.

Learn from an exceptional SNC business faculty

If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.

Your sports management degree at work

SNC’s sports management program will integrate core business principles with sports-specific knowledge – a combination that will equip graduates with a versatile skill set and enhance their employability. Some of the career options in sports management include:

Sports Agent/Manager
Sports Marketing
Sports Event Coordinator
Athletic Administrator
Sports Facility Manager
Sports Media and Communications
Sports Analytics
Corporate Partnerships
Sports Retail Management
Sports Law

Explore career and professional development

Continuing your studies in sports management

For students looking to continue their sports management studies beyond the undergraduate level at SNC, there are plenty of opportunities! You can pursue specialty certifications or a master’s degree in sports management and further specialize in areas like sports analytics, marketing or sports law. Plus, there are paths to earn MBA, P.h.D. or J.D. law degrees with a focus in sports management.